Indiana’s Letter-Perfect Bicycle Racks

Suffice it to say that when the great graphic designer, Paul Rand, created a visual identity for the city of Columbus, Indiana, back in 1973, he wasn’;t imagining how terrific his ‘dancing C’; would look as a public bicycle rack. But kudos to Columbus for its practical and symbolic application of the logotype—designed by Rand for the Columbus Area Visitors Center—to its recent C Bike Rack Program. Made available to local businesses in the 4 official brand colors for the City of Columbus, the racks hold two bikes (one on each side) and, as evidenced by these photos, look stellar from any angle.

Image credits: Jonathan Nesci; DCAIGA; Columbus Visitors Center; Clark Maxwell